Client's Perspective:
"Excellent results! Their work was smart and the process helped us to focus strategically. They tackled it all — our messages, web site, print materials, advertising, sales letters, newsletter — the lot. The results have energized my staff and made everyone — including our competitors — see us in a new light. First class work!"
— Howard Skolnik, President & CEO

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Communications Strategy: Skolnik Industries

Client story — Skolnik is a medium-sized manufacturer of steel containers & accessories for hazardous materials. The company's products exceed industry standards and Skolnik enjoys a hard-earned reputation for excellent customer care.

Key issue: Skolnik's brand image and communications tools didn't match the "handmade" quality of its products. They looked like most other companies in their industry, despite a longtime interest in breaking from the pack.

Our work — We overhauled Skolnik's brand positioning and message strategy, and reconceived everything from the company's web site to its sales letters. Our design partner in this work was Good Studio, one of Chicago's best. The process helped Skolnik to discover a new voice and a new competitive vantage point grounded in the high quality of its products. The CEO even chose to paint Skolnik's offices the color of the company's new corporate identity. Now that's buy-in!

Communications Strategy: Skolnik Industries

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