Media Relations: Doblin Inc.

Client story — Doblin is a leading innovation strategy firm that helps clients create breakthrough products, services, and experiences.

The firm's methods are themselves innovations, including proprietary tools for helping clients assess their own innovation capacity and increase their market hit rate.

Our work — The challenge was to communicate simplified and compelling messages about Doblin's complex methods for helping clients innovate.

With senior management, we shaped a communications strategy and messages grounded in the firm's evolution. We also promoted Doblin to national business publications, high-profile conferences, and key opinion leaders. Some of our merit badges are displayed screen right.