We directed brand and content strategy for this online company, including design; customer transaction content; and extensive editorial content. We also managed all brand, content, and advertising integration with Eppraisals partners — including eBay and Yahoo.

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Web & Interactive: Skolnik & Eppraisals.com

Client story — Skolnik competes in a commodity industry where a drum is a
drum — is a drum. Not so at Skolnik: The company's product line of steel containers and accessories is known widely for the highest quality and durability.

Our work — Our re-branding work aimed to consistently convey that Skolnik takes special care in its manufacturing processes and high-touch customer service.

We achieved that goal with a brand & content strategy that set the stage for a crisp and warm web site redesign by the Chicago design firm Good Studio. Central to our strategy was a bold shift to position Skolnik.com as a premier source of product, industry, and regulatory information.

View the redesign at: www.skolnik.com

Before...

Skolnik
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After...

Skolnik home page - click for close-up
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